Show transcript
Oh boy, the new issue of 'Chewing'! You get a magazine? Wow, this looks great! 'Special sugarless gum issue - hcoosing an artificial sweetener that's right for YOU... Tongue exercises for bigger bubbles... Rad fashion kneepads for walking and chewing... PLUS an interview with Bazooka Joe!' See, it's all target marketing! Advertisers don't waste their time on mass audiences any more. They find your special interest and they nail you! As if advertising wasn't intrusive enough before. Ooh, the '92 spearmints are out! I gotta get to a store!
Calvin gets the new issue of Chewing magazine. He reads the cover to find the different stories. Tongue exercises, fashion kneepads, and an interview with Bazooka Joe. Calvin explains to Hobbes it's all target marketing. They find your special interest and nail you. Hobbes comments that advertising was intrusive enough before. Calvin sees the '92 Spearmints are out. He has to get to a store.