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Here's an interesting article. The top five gum brands are compared in terms of flavor retention, elasticity, bubble capacity and chewing rebound. The computer graph shows the results, compensating for various saliva acidities. If you know your pH, this really helps you choose the proper gum for your chewing style. What kind of nut would CARE about all this?! EVERYONE! This is hard data! It lets you quantify your enjoyment! I thought fun was supposed be FUN. Well I prefer to trust the experts.