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Calvin and Hobbes

Monday, March 22, 1993

Show transcript

Look at these TV commercials. Each one is a jumble of lightning quick, unrelated images and film techniques. It duplicates the effect of rapidly flipping through channels. It's a barrage of non-linear free association. I guess they're admitting that a 15-second commercial exceeds the American attention span by a good 14 seconds. Huh? Are you still talking about that?

Calvin watches TV and tells Hobbes the commercials are quick, unrelated images. He says it's a barrage of nonlinear free association. Hobbes says it looks like they're admitting a 15 second commercial exceeds the American attention span by 14 seconds. Calvin asks if he's still talking about that.

By Bill Watterson
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