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Nowadays, ads don't just sell a product. They sell an attitude! Look at this one! Here's a cool guy saying nobody tells him what to do. He does whatever he wants and he buys this product as a reflection of that independence. So basically, this maverick is urging everyone to express his individuality through conformity in brand-name selection? Well, it sounded more defiant the way HE said it. Mm.
Calvin is watching television. He tells Hobbes ads don't see a product, they sell an attitude. He points out there is a commercial that has a guy do whatever he wants. He buys the product to reflect his independence. Hobbes asks if this maverick is urging everyone to express his individuality through conformity in brand-name selection. Calvin says it sounded more defiant the way the ad said it.