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I can't believe there's a magazine for gum chewers. Heck, there must be a DOZEN such magazines. Each appeals to a different faction. 'Chewing' is high-gloss, literate and sophisticated. 'Gum Action' goes for the gonzo chewers. 'Chewers Illustrated' aims at the vintage gum collectors, and so on! Each one encourages you to think you belong to an elite clique, so advertisers can appeal to your ego and get you to cultivate an image that sets you apart from the crowd. It's the divide and conquer trick. I wonder whatever happened to the melting pot. There's no money in it. Hobbes can't believe there's a magazine for gum chewers.
Calvin explains there are many such magazines. Each one encourages you to think you belong to an elite clique. Hobbes wonders whatever happened to the melting pot. Calvin says there's no money in it.